The application developed for UkrBud as part of the promotional campaign of the new residential complex makes it possible to demonstrate the facades of individual residential complexes and apartment layouts in augmented reality.
We developed the application as a part of the promotional campaign of the new UkrBud residential complex. It allows to demonstrate the facades of certain residential complexes and layouts of units in augmented reality.
CHALLENGES
We used marker-based technology to create the application. We put a styled logo (serves as a marker for augmented reality) on the business cards of the company’s representatives. When you point your smartphone camera at the logo, a miniature of the house appears on the business card.
In addition to the presentation, the application serves as an additional communication channel: each user can contact the manager and receive regular notifications about company updates, discounts, etc.
RESULT
The AR application has become one of the main tools in the marketing and sales process due to the fast, effective and technological demonstration of the residential complex, as well as the possibility of prompt communication with the company manager.
