Our team developed the augmented reality application for a residential complex of “Intergal Bud” construction company. The application makes it possible to demonstrate the exterior of the complex both in natural and night-time lighting.
We made this AR application universal in terms of user experience and usage of augmented reality technologies: this solution is based both on marker-based and marker-less technology.
AR for printing
We developed this solution using marker-based technology. AR markers are put on the sales album and the business cards of the company representatives. When the user points his smartphone camera at the marker, he can see the 3D model of the house and interact with it.
Marker-less AR
Marker-less AR option makes it possible for users to use the app at any time and any place. Just point the camera at any flat surface and indicate exactly where to place the 3D model of the residential complex — and that’s it, the model of the complex will appear in front of you.
Changing of the facade lighting — day/night
Each user can change the lighting regime and see how the residential complex will look both in natural and night-time lighting.
Result
This AR application has become one of the most important marketing tools for the promotion of the residential complex. It helps sales managers effectively and technologically demonstrate the architectural features of the “Intergal City”.
Don’t forget to watch the video about the application that we have prepared for you!
